It's Yoga opened its first location in San Francisco in 1989 to teach Ashtanga Yoga in the tradition of Sri K. Pattabhi Jois of Mysore, India. Larry Schultz, the founder of It's Yoga, has practiced Ashtanga Yoga for 27 years. His teaching methods help students use the power of Yoga to improve vitality and health, take responsibility for well being, and transform the quality of life.
Today It's Yoga is the global worldwide leader in Ashtanga Vinyasa Yoga Teacher Training and Certification. During the last 20 years more than 2000 yoga teachers have been certified to teach yoga by It's Yoga. We are Yoga Alliance certified and offer 200 hour and 500 hour yoga teacher certifications. Today we have locations throughout the world to serve our growing base of students that seek either to learn to be a yoga teacher or simply to deepen their own yoga practice. Find us in the USA, China, Italy, Puerto Rico, Sweden, Mexico, and Thailand.
Our Purpose Statement
To create a safe environment for students to explore, experience and learn conscious breathing & movement in an atmosphere of openness & fun. To bring a high level of respect, compassion and professionalism to each student. To teach the method of the It's Yoga Vinyasa system by which students learn to empower themselves physically, mentally and spiritually.
Our Yoga
A dynamic series of postures that flow one into another, Ashtanga Yoga provides a high energy workout whose therapeutic effects align and purify the body. Ashtanga yoga is dynamic and aerobic. By synchronizing movement with the breath, this ancient system of yoga arouses the inner fire to cleanse and strengthen the body. Ashtanga yoga's great strength focuses on correct breathing. It oxygenates the blood, helping circulation and bringing more blood to the brain to maximize clear thinking and full creativity. Ashtanga yoga's most favorable aspect is its capacity to de-stress and reshape the body, counteracting the aging process. The practice induces the elimination of toxins and purifies the body. It serves as a path to health, flexibility, strength, and balance through concentration. It’s Yoga features the Rocket Vinyasa System, based on the
It’s Yoga Philosophy
The Rocket Series: Larry Schultz created the Rocket routine, a series of postures based on a modification of the traditional Ashtanga Vinyasa Yoga intermediate series, to renew energy and vitality in the body. This vibrant routine is called the "Rocket" because, "it gets you there faster." The Rocket is designed to wake up the nervous system and feed it the precious prana it craves while promoting a spirit of change and freedom in the practice. Full of back bending and spinal twisting, this uplifting sequence of postures has gained global recognition as a feel-good experience which opens the body and clears the mind. The Rocket breaks through areas of tension and energy blockage, combating tendencies towards stagnancy and resistance in the body. Frequent hand stands and arm balances keep the energy level high and encourage students to connect to their inner power and change their world view.
The playful and upbeat Rocket routine is the perfect counter to the soothing forward bending of the Primary Series. As a part of a weekly schedule, this routine creates an energy peak in the cyclic rhythms of the practice.
Larry Schultz - Founder of It's Yoga